The whales of the travel industry are notoriously solo creatures. Security lines, cab rides, hotel meals, it all racks up huge amount of points, but its all so lonely. The Intercontinental Hotel Group and Coca-Cola combined forces to change that solo mentality, and bring a little joy back to travel. The Share Forever campaign encourages points junkies to share those points with the people they’d most love to travel with. The campaign worked, performing 300% over goals and getting and getting immeasurable results on the smile meter.