Seattle Cancer Care Alliance
SCCA cures people with cancer. When that’s your story, you don’t need to have a lot of sharp-talking suits telling you what the next brand play is. You just need to tell the world what cancer survivors already know. We found a few former patients and doctors and focused on whats most important; family, healthcare and survival. The campaign covered digital, social, outdoor and even a SuperBowl spot. It’s powerful stuff and the clearer a window we gave it, the better it performed.